Which conclusion is best supported by the outcome of a study indicating that synchronous activity increases conformity?

• A. Synchronous activity increases group polarization.
• B. Synchronous activity increases conformity.
• C. Asynchronous activity increases cognitive dissonance.
• D. Asynchronous activity increases social loafing.

Answer: (B)

The study indicates that synchronous activity increases conformity, directly supporting the conclusion that synchronous activity indeed leads to higher levels of conformity among individuals. Synchronous activities, where participants are engaged in the same action at the same time, can create a sense of unity and shared purpose, often leading individuals to align their behaviors and attitudes with those of the group. This phenomenon highlights how the direct interaction in a synchronized manner fosters a greater likelihood of individuals conforming to social norms or the majority view, demonstrating the impact of group dynamics on individual behavior.

The other conclusions do not directly follow from the established link between synchronous activity and conformity. Group polarization, for example, suggests that group discussions can amplify initial attitudes rather than simply increasing conformity. Cognitive dissonance relates to the psychological discomfort individuals may feel when their beliefs are inconsistent, which doesn’t necessarily arise from asynchronous activity. Social loafing, where individuals exert less effort in a group, does not clearly connect to synchronous behaviors either. Thus, the best-supported conclusion from the study is that synchronous activity increases conformity.